Generation Z is anyone that is born between 1995 – 2015 and make up around 32% of the global population. Born at the height of the online era, they are the largest consumer group purchasing beauty related products online and have a range of information available at their fingertips, something generations before did not have. With so much information and influence out there, it is no surprise Gen Z’ers have high standards when it comes to skincare. We explore what this generation is looking for when it comes to skincare and how they are influencing the bathroom cupboards of older generations.
Now that our lives are online a large majority of the time, there is a high demand for more information and education when it comes to the health of younger skins. Generation Z have a huge amount of information to compare at the click of a button, whether this is via a Youtube video or a simple scroll through Tik Tok, showing them the next skincare trend or must-have brand.
Studies show that 60% of Gen Z’ers purchase skincare products before the age of 14 - which allows for professional brands like ourselves to capture skincare lovers from a young age and provide useful education when it comes to ingredients whilst ensuring they start great skincare habits from a young age.
At Dermalogica, we offer a wide range of education online via our blog, Instagram, Tik Tok and Facebook as well as an online face mapping option which can be found here: Face Mapping — Dermalogica NZ and the ability to chat to a therapist online here: Contact Us — Dermalogica NZ
Gen Z have grown up with climate change being a global concern, so naturally the need for products and packaging to be sustainable and eco-friendly sits high on their list of expectations.
As a global brand, we understand that the choices we make every day are directly linked to our planet’s health and we’re acutely aware of the impact that our actions can have on the environment. We are committed to an ambitious new Healthy Skin, Healthy Planet initiative, recognised cruelty-free by PETA (People for the Ethical Treatment of Animals) and Leaping Bunny and are certified vegan on all but 3 of our products. As a commitment to sustainability here in New Zealand, we have partnered with Sustainable Salons which gives products a new life, enabling 95% of our packaging to be diverted from landfill and sent for recycling or repurposing, keeping it in circulation and out of our oceans.
There has been rapid shifts in culture in recent years and the way we define beauty has changed dramatically. Gen Z has forced the beauty industry to change the narrative and has heavily influenced how brands now promote and advertise their products. They have had a large impact on who and what are perceived as beautiful and ensure that nobody is ignored.
Inclusivity is now the new standard of beauty and is not exclusive to a certain skin tone, culture, gender, or age.